A unique wine experience for travelers
THE CONCEPT
Laef is a hospitality service that reinvents the minibar in tourist accommodations.
We’ve reimagined this amenity by drawing inspiration from the best wine bars, to create a memorable moment in every room.
An elegant piece of furniture, designed by an interior designer and crafted locally. Inside, a curated selection of three meaningful bottles: biodynamic wines from independent French producers, made with minimal intervention.
Our mission is to create a new tasting ritual — inspired by art and perfumery — to deliver an unforgettable sensory experience around wine.
FOR WHOM, AND WHY ?
For hoteliers, residence owners, and aparthotel managers who want to elevate the guest experience with a high-value service, without the complexity of traditional minibar logistics.
For curious travelers and wine lovers who want to discover authentic, expressive wines — right in their room.
Today, people don’t just consume a product. They seek an emotion, a story, an experience.
And wine, when carefully chosen, can offer all of that — provided it’s staged with intention and care.
SO, HOW DOES IT WORK
A locally crafted, design-forward piece of furniture is installed in each room or apartment.
Inside: a selection of 2 to 4 bottles, chosen for their quality, ethics, and emotional resonance.
A menu with a QR code introduces each wine and allows for seamless online payment through an intuitive and user-friendly interface.
